Countdown to Summer — Campaign Launch
Subject: Summer's waiting. Want a look?
Awareness email. Resets tone after April's price-urgency push. Leads with the breadth of CA summer. Primary CTA is a free 45-minute tour with a Member Advocate.
Mother's Day — Promotion Launch
Subject: Mom deserves more than brunch
Campaign launch email. Gift angle. Offer: free KidSpace for a year OR free annual DogPark membership with annual 1Fit or Fit&Play membership. Runs through May 11.
Mother's Day — Last Chance
Subject: Last chance — Mom's offer expires Monday
Urgency send. Offer expires May 11. Drives final conversions before the Mother's Day flash sale closes.
Memorial Day Offer Launch — Pool Season Countdown
Subject: CA Summer starts now. Pay nothing until July.
Launches the Memorial Day promo and builds anticipation for pools opening Saturday May 23. Offer: pay nothing until July + Midnight Mini-Golf pass or driving range bucket + pool party sweepstakes for Memorial Day weekend sign-ups.
Promotional Push
Focus: CA Summer starts this weekend -- pools open Saturday, offer intro
Short promotional text driving to landing page. Offer, pool season opening, and pool party sweepstakes entry window.
Pools Open Tomorrow
Subject: CA's pools open tomorrow at noon.
Seasonal excitement send. CA's 23 outdoor pools open tomorrow — Saturday May 23 at noon. Lifestyle and benefits tone. Membership offer and pool party sweepstakes woven in.
Pools Open TODAY
Focus: Pools open at noon -- last send mentioning pool party sweepstakes
Send mid-morning before noon rec swim opens. High-energy, timely. Sweepstakes entry window closes May 25 -- this is the final text mentioning it.
Midweek Push — 4 Days Left
Subject: 4 days left — and summer's just getting started.
Urgency build post-Memorial Day. Reinforces offer benefits and drives action. 4 days remaining before promotion closes May 31.
Light Urgency
Focus: Still thinking about joining? Offer closes Sunday.
Gentle nudge for fence-sitters. Short, direct, link to landing page.
Countdown — 2 Days Left
Subject: 2 days left to join CA with $0 down.
Final urgency push. 2 days to act. Community and value framing. Strong CTA before the last-call send.
Last Chance Tomorrow
Focus: Tomorrow is your last chance -- offer closes Sunday
Friendly final-day-minus-one reminder. Short, direct link to landing page.
Final Call — Offer Ends Tonight
Subject: Last chance — CA's summer offer ends tonight.
Last-chance email. Clear deadline messaging. Offer closes tonight. Maximum urgency, minimum friction to convert.
Final Hours Reminder
Focus: Offer ends tonight -- last call
Mid-afternoon send after the morning email. Short, urgent. Final nudge before offer closes.